Lionsgate announced today via press release that it will be partnering with DORITOS, MAZDA and Whole Foods Market’s WHOLE PLANET FOUNDATION for The Hunger Games: Mockingjay – Part 1. We knew about Doritos, thanks to the UnlockDistrict13.com sweepstakes that started on Monday.
As for Mazda and Whole Foods, Lionsgate says:
MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay - Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda will also be running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners.
WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made "Courage of One" juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.
What do YOU think of today's announcement? Let us know in the comments!