Sam Claflin Stars in Ciroc's New Campaign
Mon, December 1, 2014
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All photos by Mario Testino 

Sam Claflin was hand-picked by photographer Mario Testino to star in the new 'On Arrival' campaign for Ciroc Premium Vodka and he spoke with Bazaar about what made him choose Sam for the campaign. For this shoot, Testino hosted a party at the London Edition Hotel to celebrate Claflin's ascent to fame.

We also get a little behind-the-scenes interview and a peek at the gorgeous pics. 

 

On why he chose Sam for the campaign:

For this campaign we decided to celebrate talent, but talent that is ‘On Arrival’; just about to hit the big time. Sam represents this really exciting wave of young British talent that you just know is on the way to greatness.

What is Sam like to work with?

I worked with Sam for Burberry a few years ago. It's always great to go back and work with people again and see how they have grown. Sam is great fun, confident, but open and collaborative. 

Behind the scenes:

Sam says of the campaign:

“I’ve been lucky enough to have been given some amazing opportunities to be able to do what I love in life. Of course, I have had to prove myself in a lot of ways as an actor which puts a lot of pressure on me, so this campaign appealed as it allows me a moment to celebrate.”


Article originally appeared on Panem Propaganda (https://www.panempropaganda.com/).
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