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Diesel has announced that Liam Hemsworth is the new face of their "Only the Brave" fragrance for men. The campaign is shooting now and will be revealed later this summer.
Andrea Rosso, Diesel's creative director, said they wanted Liam to front the brand as he 'embodies' the Italian clothing, accessories and fragrance company's key messages.
'The brave one is characterised by his strength, his determination and most of all his ability to live life bravely on his own terms,' he said. 'I think that Liam embodies these qualities, I am happy to have him representing Only The Brave.'
Here's a sneak peek of Liam shooting the campaign:
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