;)
According to Variety and consumer tracking company Piedmont Media Research, The Hunger Games: Mockingjay Part 2 is the most hotly anticipated upcoming release. Piedmont polled 3,000 people about upcoming fall movies and both Mockingjay Part 2 and Star Wars: The Force Awakens were some of the highest ratings Piedmont has recorded since it began polling audiences five years ago.
The company rates consumer engagement on a scale of zero to 1,000, and the fourth and final Hunger Games installment had a 514 rating, beating last summer’s Avengers: Age of Ultron and its score of 509, as the best overall number it has ever recorded.
The Star Wars sequel posted a 495 rating, the third best figure since Piedmont began its surveys. It also had the best score among males that Piedmont has seen with 553. Females also are looking forward to the film, with their interest level hitting 383.
“Those are huge numbers,” said Joshua Lynn, president of Piedmont Media Research. “Every demographic is showing up for this.”
Variety noted that the people surveyed were selected to be demographically representative of the movie-going public in terms of age, gender, ticket-buying behavior and ethnicity. Piedmont also tries to quantify the impact that a film’s cast has on audiences. It polls people to find out if their interest rises or falls when a particular concept is matched to an actor and filmmaking team.
We'll see if those 3000 people were truly representative of the population come November!