Lionsgate Announces Partnerships With Mazda, Whole Foods and Doritos for 'Mockingjay Part 1'

Lionsgate announced today via press release that it will be partnering with DORITOS, MAZDA and Whole Foods Market’s WHOLE PLANET FOUNDATION for The Hunger Games: Mockingjay – Part 1.  We knew about Doritos, thanks to the UnlockDistrict13.com sweepstakes that started on Monday. 

As for Mazda and Whole Foods, Lionsgate says:

MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay - Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda will also be running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners. 

WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made "Courage of One" juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel. 

What do YOU think of today's announcement? Let us know in the comments!