Target Shares New Video of Jennifer Lawrence & the 'Catching Fire' Cast to Celebrate Their Exclusive DVD Content

To celebrate the upcoming release of their exclusive edition of The Hunger Games: Catching Fire on DVD and Blu-Ray, Target has shared some new video of Jennifer Lawrence, Josh Hutcherson, Sam Claflin, Jena Malone and Alan Ritchson talking about what they'd bring to the Hunger Games arena and some behind the scenes video in the Target exclusive Catching Fire DVD trailer.

Target is featuring an exclusive free fabric poster ($9.99 retail value) with any pre-order purchase, along with the following extas for $24.99:

Target Exclusive (45 minutes of content):
• “ONE VISION” (A FAITHFUL ADAPTATION)--translating Suzanne Collin’s source material to the big screen
• “THE ALLIANCE” (RETURNING CAST)—an inside look at the close-knit relationships of the returning actors
• “FRIEND OR FOE” (NEW CAST)--finding the perfect embodiments of the new characters

Additional Special Features (over 2 hours of content):
• Filmmaker Commentary
• 9-part Making-of Documentary
• Deleted Scenes
• Divergent Sneak Peek

Go to Target.com to pre-order.

The 'Mockingjay' Team on Marketing and Plans for the Next Two Films

Variety just posted a great article on the Mockingjay films. They spoke with Lionsgate's head of marketing, Tim Palen, producers Nina Jacobson and Jon Kilik, production president Erik Feig, and director Francis Lawrence on everything from the marketing plan to European shooting sites. Read on:

“When we started, we decided to look at this as one big movie that’s eight hours long,” notes Tim Palen, the architect of Lionsgate’s marketing effort. “Otherwise, it’s going to be kind of overwhelming to do a new campaign for each movie.”

Palen admits the bar is set higher for the Mockingjay movies than for the first two pics — even though foreign box office jumped by more than 50% (to $450 million from $283 million) from the first to the second pic.

“A big part of the second film was growing the franchise, and the greatest potential was international,” he says. “We did a major presentation to distributors in Cannes, and did six premieres outside the U.S. And we still have room to grow. We’ve matched Iron Man 3 on domestic, but we can do better on international.”

Mockingjay: Part 1, which hits theaters Nov. 21, takes place in a location far different from the world of Suzanne Collins’ first two books — and the first two movies in which Jennifer Lawrence’s Katniss Everdeen battles through two versions of the gladiatorial Hunger Games. In the coming film, Katniss becomes the poster child of a massive rebellion in a world on the brink of war.

In his promotional materials, Palen used the iconic mockingjay image from the The Hunger Games book covers for the first film as a symbol of freedom and for the second with the pin ablaze. In the third image, the bird is breaking free and taking flight — reminding fans of what they liked about the first two movies and hinting at what’s to come.

Director Francis Lawrence ended Catching Fire with a shot showing a spark in Lawrence’s eyes, followed by the rebels’ mockingjay logo. “It was a great way get from one to the next eloquently and elegantly,” Palen notes.

There will be reveals of the campaign in May at the Cannes film festival and in July at Comic-Con. Until then, Lionsgate is trying to keep specifics under wraps, though director Lawrence allows that the next two films take place in a Panem so devolved as to be barely recognizable.

Much more after the jump!

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OFFICIAL: See The New 'Mockingjay Part 1' Poster Released Today!

 You saw it at the end of Catching Fire, now it's been released in it's full glory! The official Mockingjay Part 1 logo and first poster! What do you think?? Let us know in the comments below!

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Catching Fire IMAX Poster Wins Internet Movie Poster Award

The folks at Internet Movie Poster Awards have named The Hunger Games: Catching Fire IMAX poster "Best Special Edition Movie Poster" in their annual contest.

From IMPAwards.com: Inspired by the artwork of Kris Kuksi, this poster places the film's heroine at the forefront of an intricate sculpture filled with so many details that it's hard not to stop and stare at it for a while. It seems to be a propaganda piece that has been subverted by the growing revolution, featuring a winged Katniss standing over a blindfolded President Snow with machine cogs, ominous guards, and implements of torture scattered amongst what otherwise might be a monument to the nobility of the workers. A beautiful and fascinating design.

Thanks to HGGirlOnFire.com for the tip!

The Hunger Games UK Teases Friday Surprise

The Hunger Games UK posted something VERY interesting on their twitter this morning:

Will we finally find out the release date of the Catching Fire DVD? Is it going to be our first look at Mockingjay Part 1 via magazine feature, logo reveal or stills? Stay tuned here on FRIDAY to find out!

Natalie Dormer Debuts Cressida's Mockingjay Hairdo at the SAG Awards

Natalie Dormer debuted the hairdo for her Mockingjay character, Cressida, at last night's SAG Awards. Dormer shocked most of the world (but THRILLED us - it looks amazing on her) with her half-shaved head on the red carpet. Natalie confirmed that the hair is part of Mockingjay. She told E! News, "The hair department of Mockingjay did it and I love it. A little trepidation but I was excited."

She went on to share with Entertainment Weekly, "It’s been hidden for 3 months. It happened back in October. I was, you know, waiting for the right moment. Francis Lawrence, the director of Mockingjay, and I discussed it and I took the job on the premise that I would possibly [have to] shave my whole head. I’m actually really pleased that we went halfway because I think it’s more the Capitol… and that’s where Cressida comes from… I think it’s right for the character."

She also noted, “It was a bit weird lying in bed for the first few nights. [One] side feels normal, [the other] side doesn’t feel so normal against the pillow,” she said. ”[And] hats fit differently.”

Dormer had previously commented on how they were going to interpret Cressida's bald, tattooed look from the book into the Mockingjay film in an interview with VH1's Big Morning Buzz Live in October:

“I haven’t shaved off all my head hair, no. But it's definitely an interesting interpretation of the reference in the book. I would like to think that people won’t be disappointed with the choices that we made.”

 

PHOTOS & VIDEO: Jennifer Lawrence at the 2014 SAG Awards

Jennifer Lawrence and the cast of American Hustle took home Outstanding Performance By a Cast in a Motion Picture at last night's SAG Awards. Jen was nominated for Best Supporting Actress but Lupita Nyong'o took home the Actor for 12 Years A Slave. Jennifer also presented the Best Actor statue to Matthew McConaughey for his work in Dallas Buyers Club. Jen's beautiful Dior dress may not have inspired any new memes last night, but she did coin a new phrase on the red carpet, "Armpit Vagina." Check it out below:

Jen talks to CNN on the red carpet:

Jen totally fangirls over Damian Lewis:

Jen talks to ExtraTV about how she got her SAG card:

Jen being adorable with Cuba Gooding Jr. 

Much, much more after the jump! Photos and video on the red carpet, inside the awards, press room and backstage candids.

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Josh Hutcherson at the Cincinnati Cyclones Hockey Game

Photo thanks to amandarin.tumblr.com

Josh and Fox 19 reporter Tricia Macke

Josh Hutcherson made a surprise appearance at the Cincinnati Cyclones hockey game last night. It just happened to be "Josh Hutcherson Bobble-Head Night" at the game, and some lucky fans got to meet him and take home their own Josh bobble-head souvenir! Though, the Josh bobble-head looks a lot like Ryan Seacrest to me. Just sayin'.

Check out the video thanks to lovingeverlark on tumblr!